Product Overview
From Follett
Rev. ed. of: The Ernst & Young business plan guide / Eric S. Siegel, Brian R. Ford, Jay M. Bornstein. 2nd ed. c1993.;Includes index.;The business plan -- Who reads the business Plan? -- Legal forms of a business -- Due diligence -- Contents -- Executive summary -- General company description -- Products and services -- Marketing plan -- Operational plan -- Management and organization -- Major milestones -- Structure and capitalization -- Financial plan -- Confidentiality agreements -- Further considerations -- Resources for the entrepreneur -- Conclusion.