Product Overview
From Follett
Title proper from title frame.;Mode of access: World Wide Web.;Electronic reproduction. Hoboken, NJ : Wiley, c2006.;Includes index.;Getting started -- Being a great boss -- Connecting with your customers -- Creating an incredible experience -- Using essential marketing strategies -- Growing your business -- Giving back. Maxine Clark, founder of Build-A-Bear Workshop, provides insight into building a successful business, discussing start-up, being a boss, connecting with customers, marketing strategies, expansion, and partnering with charitable organizations.