Product Overview
From Follett
Includes index. A guide to special event management that provides expert tips from behind-the-scenes professionals and advice for every stage of the process, from concept to the event's end.
From the Publisher
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.