Product Overview
From Follett
Includes index.;Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- Summing up -- Behind the scenes. Chronicles the history of the Weather Channel, discussing how it became a media phenomenon, despite the fact that many predicted it would fail.
From the Publisher
Batten, a retired chairman and CEO of the private media company that owns The Weather Channel, tells the story of a cable network that succeeded despite the dire predictions of experts, offering a glimpse of the world of high-stakes entrepreneurship and a case study of a media business experiencing and driving major change. Color photos are included. Cruikshank has written numerous business books. Annotation copyrighted by Book News, Inc., Portland, OR.