Advertising media sourcebook by Barban, Arnold M

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Advertising media sourcebook
by Barban, Arnold M

(#3562026)

Paperback — NTC Business Books, 1989
Description: v, 122 p. : ill.; 28 cm.
Dewey: 659.1

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Product Overview
From Follett

Rev. ed. of: Advertising media sourcebook and workbook / Arnold M. Barban ... et al.. 2nd ed. c1981.

Product Details
  • Publisher: NTC Business Books
  • Publication Date: September 1, 1993
  • Format: Paperback
  • Edition: 3rd ed.
  • Dewey: 659.1
  • Description: v, 122 p. : ill. ; 28 cm.
  • Tracings: Jugenheimer, Donald W. ; Turk, Peter B.
  • ISBN-10: 0-8442-3159-2
  • ISBN-13: 978-0-8442-3159-4
  • LCCN: 88-062120
  • Follett Number: 3562026