Invitation to the Party : Building Bridges to the Arts, Culture and Community. by Walker-Kuhne, Donna

Invitation to the Party : Building Bridges to the Arts, Culture and Community.
by Walker-Kuhne, Donna

(#8KAZT25)

Follett eBook (perpetual term) (single-user access) Theatre Communications Group, 2005
Description: 1 online resource (215 pages)
Dewey: 792

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Product Overview
From Follett

Title Page; Epigraph; Dedication; Acknowledgments; Introduction; Chapter 1 -- YOU MUST BEGIN WITH A VISION AND A PLAN; Chapter 2 -- UNDERSTANDING THE LANGUAGE AND HISTORY OF AUDIENCE DEVELOPMENT; Chapter 3 -- TEN TOOLS FOR BUILDING AUDIENCES; 1. Investment: Building Your Resources for the Future; 2. Commitment: The Long Haul ... Refusing to Turn Back; 3. Research: Who Is the Audience?; 4. Educating Your Artists and Audiences: Demystifying the Art Product; 5. Review and Analysis: Unravel the Data; 6. Follow-up: Keeping Your Promise; 7. Partnership: Building Your Team.;8. Building the Bridge/Extending the Invitation: Crafting the Overall Experience9. Creating Value: Creative Definitions; 10. Appreciation: "Thank You!" Is the World's Most Powerful Phrase; Chapter 4 -- CREATING THE MAGIC: DANCE THEATRE OF HARLEM; Breaking Through the Barriers; Creating the Force for Change; Removing Barriers and Building Bridges; Spotlight on Our Efforts; New Frontiers in New York City; Together Quilting a New Network; Lessons on the International Front; The Healing Power of Art in South Africa; Chapter 5 -- CULTURAL EXPLOSIONS: THE PUBLIC THEATER; The First Ninety Days.;Making Everyone WelcomeOpening Up the House; Sharing Our Space; Being Prepared to Take Action; A Showcase for Our Partners; Reaching Out to Asian American Audiences; Revelations in Music: Opening the Door to Latino Audiences; Respecting Native American Audiences; A Telephone Call Launches Youth Outreach; Shakespeare in Central Park; The Organic Nature of Group Sales; How to Incorporate Volunteers; Qualities to Incorporate; Collision of Cultures; Chapter 6 -- CASE STUDY: BRING IN 'DA NOISE, BRING IN 'DA FUNK; Step 1: Reaching Our Audience; Step 2: Access to Tickets for Students; Step 3: Pricing.;Step 4: Group SalesStep 5: Promotional Tools; Step 6: Education; On the Road: The National Tour; Bring in 'Da Kids; Audience Development Summary in Brief; Outreach Events in Brief; Chapter 7 -- HARLEM SONG; Events and Promotions; Website/Email; Education Outreach; Sales; Group Sales Agents; Results; Chapter 8 -- AUDIENCE DEVELOPMENT IN THE MUSEUM FIELD; Chapter 9 -- THE FUTURE; 1. Research/Product; 2. The Business of Art; 3. Diversify Staff; 4. Diversify Staff--Exactly What Does It Mean?; 5. Increase Audience Development Staff; 6. Programming; 7. Broad Definitions; 8. Building Communities.;9. Educate Marketers10. Cross-Fertilization; 11. Financial Support; 12. Black Talk Radio; 13. 21st Century Audience Development; 14. The handbook to attract and involve audiences of color for arts and cultural institutions.

From the Publisher
Acknowledged as the nations foremost expert on audience development involving Americas growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of Americas cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in Da Noise, Bring in Da Funk, as well as transforming the audiences at one of the U.S.s most important and visible arts institutions, New Yorks Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States.Donna Walker-Kuhne is the president of Walker International Communications Group. From 1993 to 2002, she served as the marketing director for the Public Theater in New York, where she originated a range of audience-development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly marketing director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National Endowment for Arts to name a few. She has been nominated for the Ford Foundations 2001 Leadership for a Changing World Fellowship.
Product Details
  • Publisher: Theatre Communications Group
  • Publication Date: January 1, 2005
  • Format: Follett eBook (perpetual term) (single-user access)
  • Dewey: 792
  • Description: 1 online resource (215 pages)
  • Tracings: Wolfe, George C.
  • ISBN-10: 1-55936-636-2
  • ISBN-13: 978-1-55936-636-6
  • Follett Number: 8KAZT25