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From Follett

Includes bibliographical references (p. 305-316) and index.;Dreams of a better world -- The other face of public television -- Private airwaves -- The matrix of an era: shifting definitions of cause -- Edward R. Murrow: anomaly -- Commercial television's seminal discovery -- An inchoate leadership -- Poor but honest in "The American century" -- The invalidization of educational TV -- Why "educational" TV dried up -- The state to the rescue! -- The cloven hoof -- Nixon's coup -- From Nixon's office of telecommunications policy to the "Reagan revolution" -- Not-so-benign neglect -- Knuckling under, getting the grants -- Creativity by committee -- The team as organizational model -- TV journalism as literature, as theater, as sport -- Who makes the rules, anyway? -- The root of all television, too -- How programs really get produced -- The self-interest/public interest equation -- "Underwriting" for whom? -- Elitism versus multiculturalism -- Programs as product: forty years of capital formation -- The culture of consumerism -- What kind of future anyway, Mr. Marx? -- The basket case, with a smile -- Survey the territory, devise a method -- TV as art -- Let's try education, for a change! -- A manifesto -- Still hope for reason -- TV and the national destiny: move aside, consumerism, move aside GDP.

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