Product Overview
From Follett
NOT AVAILABLE FOR SALE IN SOME COUNTRIES.;Cataloged from publisher supplied information.;Spoken audio file.;Duration: ca. 03:16:05 hr.;Mode of access: World Wide Web.;Performed by Karen Saltus.;Originally released by Gildan Audio. Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.<i> Relevance</i> takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.<br><br> Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.